荔枝视频

March 2, 2026

Experimental mindset lands Haskayne prof top honours

Justin Knibbe recognized for experimental learning initiatives with teaching award
Justin Knibbe
Justin Knibbe Adrian Shellard

For (BComm'17, MBA'20), success is often rooted in failure. The key is getting started, even if you鈥檙e not ready. 

It鈥檚 one of the many themes that Knibbe discusses in a recently reimagined version of the entrepreneurial thinking course ( at the Haskayne School of Business. Students go through the hands-on processes involved in evaluating an innovative business idea for a start-up 鈥 everything from the basics of forming a team to conducting a customer discovery-target market analysis and product-industry feasibility assessment. 

鈥淚t鈥檚 about getting past the planning process and not living in paralyzed fear. It鈥檚 really just about getting started,鈥 says Knibbe, assistant professor of entrepreneurship and innovation at Haskayne. 

鈥淢y hopes and dreams are that my students will feel comfortable trying new things. Like the Zen proverb says, move and the way will open.鈥 

This past week, Knibbe鈥檚 approach was recognized with the Award for Experiential Learning Initiatives as part of the annual . 

Knibbe was among 26 educators across eight faculties who were recognized for their outstanding impact on student teaching and learning. Recipients were acknowledged across 13 award categories, which, in addition to experiential learning, included inclusive excellence and workplace-integrated learning. 

Knibbe says he鈥檚 deeply inspired by working with a demographic of students he identifies as overworked, stressed and often feeling lost. His goal is to "make the lights go on" by showing them how course material is applicable to the real world and their future careers. 

鈥淲hen they see how something I鈥檓 teaching them will be useful to them in their career, that鈥檚 what really excites me. That鈥檚 what gets me up in the morning,鈥 he says. 

Central to Knibbe's approach is what he calls a culture of care. He鈥檚 focused on building a safe environment through icebreakers and morning meetings where teams support one another.  

And a critical component of this environment is that permission to fail.  

鈥淚 spend a lot of time with that. We are all going to fail at some point. It鈥檚 then about how we are going to pivot,鈥 says Knibbe. 

Knibbe says the teaching award is a significant honor that validates his culture of care and emphasis on learning through trial and error. He notes that the 荔枝视频鈥檚 current 鈥渟tart something鈥 mentality reflects the ethos he tries to instill in his students. 

鈥淚n Haskayne, we see this as a pretty big deal. It鈥檚 a huge honour that the University thought this approach to experiential learning and this focus on a culture of care was worthy of an honour,鈥 says Knibbe. 

Check out the full list of recipients for the 2025 荔枝视频 Teaching Awards. 

Justin Knibbe with Haskayne students

Justin Knibbe with students from ENTI381.