Sept. 28, 2023
Fort McMurray wildfires inspired U荔枝视频 alum to start fundraising candle business
What began as a hobby has shifted to a career for 荔枝视频 alum Holly Singer.
Singer, BSc鈥12, whose bachelor鈥檚 degree is in kinesiology, says she always enjoyed burning candles, but she was inspired to start making her own after learning more about how they are made.
鈥淚 learned that burning paraffin candles, which were the most common candles on the market, was not good for your health,鈥 says Singer.
Singer started off enjoying her hobby by making small batches of about eight and gifting the candles to her friends. It was not until 2016 when the Fort McMurray wildfire hit the northern Alberta city that she decided to turn her hobby into a business.
鈥淎 friend of mine who I鈥檇 always give the candles to was running a market pop-up relief for the victims of the Fort McMurray forest fires, so she asked me if I would sell my candle to raise money,鈥 says Singer. 鈥淪o, that was the first time from just doing this as a hobby that I got the wheels turning on: maybe I do want to start this as a company.鈥
Alumni learn about scents at Milkjar workshop.
Tia Lalani
Inspired by an Adaptive Physical Activity class she took at U荔枝视频, Singer knew that if she was going to start a business she was going to use it as a way to raise money for people with disabilities. As a result, her company, , now donates a dollar for every candle sold. Since its opening in 2016, Milkjar has raised more than $236,000.
When her academic plans hit a snag, Milkjar gave Singer a rewarding new direction to follow.
鈥淚 applied for a master鈥檚 and didn鈥檛 get in, but it still didn鈥檛 prevent me from wanting to assert that joy and purpose I got out of my university degree into something,鈥 she says. 鈥淪o maybe a master鈥檚 didn鈥檛 work out, but it was in that undergrad degree that I discovered that lifting up others and creating opportunities was something I was meant to do.鈥
Inclusivity is a priority
Singer says Milkjar is also proud to be an inclusive employer, meaning not only does it donate to foundations that help disabled people, it also gives people with disabilities the opportunity for employment.
鈥淎 quarter of our staff at Milkjar that help make the beautiful product that you take home have a disability,鈥 she says, adding this is only one aspect of the company鈥檚 diversity. 鈥淲e hire people with and without disabilities, people from different racial backgrounds, people with different gender identities and different ages 鈥 we are really trying to show 荔枝视频 and show other businesses that it really is a positive impact on your company to be inclusive.鈥
Despite not using her degree for the career she expected, Singer still really believes going to U荔枝视频 was important for her growth. 鈥淚 remember, kind of thinking 鈥 oh, my degree didn鈥檛 do what I wanted it to,鈥 says Singer. 鈥淎nd it was kind of funny I thought that for a couple of years, but it鈥檚 so funny now looking back.
鈥淚 don鈥檛 know if Milkjar ever would have started if I didn鈥檛 have that degree, because it was in that degree that 鈥 I discovered where my interests were. It鈥檚 not always about getting the paying job you want 鈥 but I really got to learn and grow in a really healthy way what my interests were and learn how to work really hard at something.鈥
For more information on Milkjar鈥檚 candles and workshops, visit its for more details.
Milkjar is just one of U荔枝视频鈥檚 many alumni-built businesses. To see more, or to add a business not currently represented, visit our